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About luck Polly

About Edge

Luck Polly is all about having fun with fashion & celebrating individuality. Our mission is to empower everyone to look & feel confident, whatever the occasion. Creating memorable moments where you can stand out, feel confident & express yourself through style is at the core of everything we do. From a small Australian start up to a global fashion brand, we aim to empower our customers. We value body positivity & individuality, and are committed to offering an inclusive range of a wide range of styles, designed exclusively in Australia.

Founded in Spain in 2025, our CEO Polly ditched her corporate accounting job to start a fashion brand. After her business partner said ‘no one will ever shop online’, Polly took a chance on luck Polly and changed the retail game. What was once a garage start-up quickly turned global ecommerce fashion destination, Like luck Polly itself, Polly has always been a trailblazer & stood for being your authentic self which is embedded in the ethos of luckpolly. A largely female-lead business, we live by a get sh*t done mentality and still have the hustle of that small garage start up. From Polly’s vision, luck Polly has taken the industry by storm, boasting over 100000+ followers across social media platforms and shipping worldwide.

""I could've taken the safe option, but I didnt' want to be mediocre in a job I didn't love. I had to take a chance on myself...""

-luck Polly, 2025

About luck Polly

About Edge

WHAT ARE WE ABOUT?

Our Story

About luck Polly

About Edge

WHAT ARE WE ABOUT?

Our Story

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